China: glut of black market iPhones and a glum new reality for Apple
HONG KONG: When Apple’s latest iPhones went on sale this month in Hong Kong, Singapore and New York, among the hip urbanites and tech-obsessed was another group clamoring for the devices: Chinese scalpers looking to make a premium by flipping the phones to smugglers.
But the gray market for the new iPhones has already dried up, even though they will not officially go on sale in China for a few weeks, at the earliest.
Wholesalers who helped orchestrate the smuggling of tens of thousands of the phones into the country are now slashing prices to move inventory. At an electronics market in central Beijing, one retailer was recently selling the low-end iPhone 6 and 6 Plus for 6,500 renminbi to 8,800 renminbi ($1,060 to $1,436), down from 12,000 renminbi to 15,000 renminbi ($1,960 to $2,450) just after the release.
“Stocks of the iPhone 6 are way too high right now,” said one wholesaler of smuggled iPhones in Beijing’s northwestern tech hub Zhongguancun.
The smugglers’ experience represents the new reality for Apple in China.
Four years ago, the iPhone 4 was a status symbol, with the black market booming before the product was officially introduced. Today, the iPhone is simply one option among many, as local companies like Xiaomi and Meizu Technology rival Apple in terms of coolness while charging less than half the price.