SRK: I don’t want to cheat my audience

Shah Rukh Khan

He might have reached a couple of hours late during his recent visit to Ahmedabad to promote his latest offering Happy New Year, but Shah Rukh Khan made the wait worth it as he turned on his charm and spoke with his signature wit and sense of humour, which not only had everyone in splits, but also made them forget the ordeal of waiting for him.Taking the lead right from the beginning, King Khan confessed that he “had been looking forward to come to Ahmedabad as it has always been fun coming to the city.”

Shah Rukh accepted that kids entertain him the most apart from the process of making films and making new friends on the sets, pulling each other’s legs, playing games and visiting different cities for promotions.” And while the rest of the star cast continued having fun, SRK spoke about various aspects of filmmaking, promotions and more.

He also said that, In spite of doing everything right, it is essential to promote your film. And the reason is simple. Films are a phenomenon which cannot be reversed. Once you make a film and release it, you cannot change it. Once your audience starts going to the theaters, you have lost all control over your film and that’s why before that happens, it is your duty to inform you audience, tell them every possible thing you think they need to know before they watch the film. As a producer, I don’t want to cheat my audience in any way and that’s why I make sure that I am telling them everything in my own capacity so that they can make an informed decision when they decide to watch the film.