Future Group partners Ramdev’s Patanjali Ayurved
New Delhi: Retail major Future Group on Friday entered into a partnership with Baba Ramdev-promoted Patanjali Ayurved to sell the latter’s FMCG products through its stores.
Future Group expect sales from Patanjali, which is set to launch noodles next week to take advantage of the space vacated by Nestle’s Maggi, to the tune of Rs 1,000 crore in next 20 months.
The companies are also considering to have production partnership and jointly develop brands in the long-term.
He said from Future Group’s stores, the business of established FMCG player such as HUL is around Rs 1,300 crore to Rs 1,400 crore.
Announcing plans to enter noodles segment, Ramdev said: “Our effort is to promote swadeshi and give a tough fight to the MNCs. We would launch our noodles in market by October 15 and it would be available across India by the end of this month.”
He said Patanjali is also planning to launch products like pasta, oats, juices, muesli soon and is targeting to achieve Rs 5,000 crore turnover this fiscal.
When asked about Future Group’s growth prospects, Biyani said it would continue to have 20-25 percent increase in revenue.
On association with Patanjali, he said the two companies are also considering to have production partnership.
“We are working on it. In the long-run we would jointly develop brands together,” Biyani said adding Future Group is setting an office in Haridwar for distribution and marketing of Patanajali products.
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Source:Zeenews
Future Group- Patanjali
