Baba Ramdev’s Empire to Touch Rs.2000cr this year.

NEW DELHI: Baba Ramdev’s empire is going to touch Rs.2000cr this Fiscal. It may be an unlikely combination — yoga for inner peace and FMCG for external beauty — but Baba Ramdev appears to have struck the right pose in both. The guru whose ‘easy yoga’ has won him a mass following is also cornering the FMCG market with daily use products ranging from soaps and mustard oil to cornflakes.

Baba Ramdev’s brands seem to have scaled up quite rapidly. For fiscal 2014, Patanjali Ayurved, the company that manufactures the products, clocked a turnover of about Rs 1,200 crore, up from about Rs 850 crore a year earlier and Rs 450 crore in fiscal 2012, company filings and industry sources said. And in the current fiscal, Patanjali is expected to clock a turnover of Rs 2,000 crore, according to Aditya Pittie, CEO, Pittie Group. This marks a 67% jump from the previous fiscal.

Source:Timesofindia

Baba Ramdev